PROJECT
Vietnam Tobacco Industry Monitoring
Our Analytics Matrix
Information sources
News Media
Conducting content analysis of websites to identify prevailing socio-economic narratives.
Social Media
Performing content analysis on social media platforms to detect users’ opinions and responses.
Key Informants Intelligence
Leveraging expert insight to enhance the depth of knowledge.
Content-Type
Text-based
Conducting linguistic analysis to uncover underlying meanings through verbal forms.
Image-based
Conducting image analysis to uncover hidden meanings expressed through non-verbal forms.
Video-based
Analyzing complex products to uncover message interpretation and its influence.
Research Topics
Tax policy
New tobacco products (ENDS, HTP)
Tobacco Advertising, Promotion, Sponsorship
